It’s Alive Labs, LLC & Spinmaster Toys
April 2015 to February 2017
In the fall of 2014, I met Caleb Chung, creator of the Furby and was invited to work on a new product that his group was developing. Over the course of a few of years, a many sleepless nights, Luvabella was released by Spinmaster toys to great acclaim and won the 2017 Toy of the Year. It was also a Christmas bestseller at Walmart and Toys’r’us. To this day I am very fortunate to have participated on this project.
Many Assets from the doll since then have been used by Spinmaster on other product.